Resources

The tools, and how I actually use them

Everything below appears in the videos. Nothing is here because it pays better.

Affiliate disclosure Some links on this page are partner (affiliate) links. If you sign up or buy through one, DTC Retention Lab may earn a commission at no extra cost to you. Partner links are marked. Recommendations are based on using the tools in real builds; a partner relationship never changes what I say about a tool, and I say so on camera when I'd choose a different one. Full disclosures.

Retention stack

Email + SMS · Shopify

Klaviyo

The default for most brands over $1M. Deepest Shopify data, best flow builder, AI features worth auditing rather than trusting.

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Try Klaviyo

Email + SMS · Shopify

Omnisend

Simpler and cheaper. The right call for a lot of brands under $5M who will never use half of Klaviyo.

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Try Omnisend

Subscriptions · Shopify

Recharge

Where subscription churn is won or lost. Most of the retention upside is in the events it sends to your email tool.

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Try Recharge

Store

Shopify

The demo store in every video runs on a standard Shopify plan with test data.

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Start a store

AI and production stack

Reasoning and drafting

Claude

Drafts, audits and briefs. The videos show the prompts and, more importantly, the review step.

Direct link · no partner relationship

Visit

Automation

n8n

Connects the research, drafting and reporting steps so the weekly cadence holds.

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Try n8n

Editing

Descript

Screen recordings, filler removal, captions.

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Try Descript

Voice

ElevenLabs

Used for voiceover on some videos. Those videos carry YouTube's synthetic-content label.

Partner link placeholder

Try ElevenLabs

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